Domain Name Appraisal
April 14, 2018 
Domain Name Appraisal
Domain Name Appraisal
Domain Valuing Factors
These are some of the factors that determine what your domain name is worth in the New Zealand domain name market. These are only some of the things that determine domain value.
Domain Name Extension
Domain Name Length
Keywords in Domain name
Dictionary word
Domain Brandability
Domain Name Copyright
Domain Spelling
Domain Name Niche
Domain Name Extension
domain name extension i.e. .com, co.nz etc is one of the main factors that affects the value of a domain name. A dot com or .co.nz domain name will have more value than a .net or .net.nz domain name.
Most domain name traders and business owners would prefer to register and use a .co.nz or .com domain name extension then any other extensions.
This reflects directly on the price a domain name buyer will be willing to pay for a domain name. So when selling a domain name always go for the top level domain extensions as they will be more valuable in future.
Domain Name Length
One of the main factors that affect the value of a domain name is its length; in most cases the domain name with the least number of letters will be more valuable than a domain name with large number of letters. e.g. hire.co.nz will have more value than NewZealandhire.co.nz.
When appraising a domain it’s good to take into account how many letters and numbers are there in a domain name. A domain name with the least number of letters and no numbers will be worth more than one with large number of letters and numbers.
Domain Name Keywords
Domain names with keywords will have a higher value then a domain name without a keyword. e.g. NewZealands.co.nz will have more value than ZealandNews.co.nz. Having the right keywords in a domain name is very crucial as this is one of the key factors of Google’s search engine algorithm.
By having a keyword in the domain name you will have better chances of ranking higher then someone who has no relevant keywords in the domain name. A keyword rich domain name will be worth more than a domain that has no relevant niche related keyword.
Dictionary Word Domain Name
Having a domain name that is present in the dictionary is another factor that we take into account when evaluating a domain name. e.g. xotic.co.nz will have more value than citox.co.nz.
Dictionary word domain name will have more value then generic made up word so when buying or selling a domain name it’s crucial that you take into account the words in a domain name.
Domain Brandablity
One of the key factors that determine the value of a domain name is its brand ability factor; this is how easy is it to make your domain name stand out from all the rest of similar domain names. e.g. apple.com did not have any relation to computers or mobile phones but now it’s a worldwide brand that most of us can relate to computers phones and much more. A domain name must be branding able and be easily recognized to represent a business or product.
The brandabilty mostly applies to major brands and companies and in order to succeed you will need a lot of investment to link your domain name to a business or product. Domain name value will depend on how easy it is to relate it to a business or product.
Domain Name Uniqueness
When valuating a domain name it’s wise to take into account its uniqueness, a domain name’s value will decrease if it is similar to another domain name or company name. e.g. trademee.co.nz domain name will have no value as the domain name is closely related to trademe.co.nz, which is ranked one of the top sites in nz. A unique domain name will be worth more than a domain which is closely related to another domain.
Professional Domain Appraisal
These are some of the factors that affect the value of a domain name in New Zealand. When appraising a domain name make sure to take these few crucial factors into account.
At kiwi nz we take these and many other factors into account to value a domain name. If you need your domain name valued please feel free to check out our domain appraisal section to find out more on how to get your domain name appraised by us.
In today’s New Zealand domain name market its crucial to get the value of your domain name right when selling it as if you over price it you will loose potential buyers and on the other hand if you value it less than what’s it worth, you can lose lot of money.
Domain Name Appraisal by Kiwinz
When you get domain name appraisal done though kiwi nz, you will get extensive report on what your domain name is worth in the open market. We take more than 20 key factors to determine the true value of your domain name. Our team will do the research and find out as much information about your domain name and determine a value for it.
This could take up to 24 hours and after the appraisal we will email you a domain name report, that outlines what you domain name could sell for or what you should be paying for domain name when buying it.
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